Email Procter and Gamble and Demand They Pull Their Twitter Ads!

We know that Twitter has never been a safe space for Black folks — from Donald Trump’s “Be there, will be wild!” tweet that incited the Jan. 6th insurrection at the U.S. Capitol to the continued harassment of Black women on the platform. But with Elon Musk’s recent acquisition of Twitter, we fear that, without intervention, the worst is yet to come. Within the 12 hours of Musk taking over Twitter, use of the n-word shot up almost 500% on the platform, with 398 hate tweets shared per hour. Within the first week, Musk fired hundreds of employees, including those responsible for addressing accessibility issues, protecting human rights and curtailing the spread of election misinformation on the platform.

Before purchasing Twitter, Elon Musk assured advertisers and the general public that Twitter would be “warm and welcoming to all.” But that was a lie. Instead, Musk has fanned the flames of bigotry and created the very “free-for-all hellscape” he swore he’d prevent. Almost overnight, Twitter has become a place where hate speech against Black and marginalized communities goes unchecked.

In an act of solidarity, major companies such as General Mills have decided to suspend running ads on Twitter until Musk enacts policies to protect Black and marginalized users. And now, the platform is experiencing “a massive drop in revenue.” It’s time that Procter and Gamble did the same and hit Musk where it hurts: His bottom line. Send a letter to Procter and Gamble executives now to demand that the company immediately suspend advertising on Twitter, immediately.

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Dear Procter and Gamble executives,

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I am a concerned Color Of Change member writing about the recent surge in hate speech, election misinformation, and anti-LGBTQ+ bigotry on Twitter. Because your company is one of Twitter’s most important advertisers, I am calling on you to hold the platform accountable for creating a safe and welcoming environment for Black and marginalized users. 

I ask that you publicly commit to ceasing all advertising on Twitter until Elon Musk meets the following demands to protect vulnerable users and keep hateful content off the platform:
- Implement a robust and transparent content moderation system by enforcing community guidelines to keep hateful and racist content off Twitter.
- Conduct a fully independent, third-party evaluation of Twitter products and policies for discrimination and civil rights violations.
- Do not reinstate the accounts of previously suspended and banned users.
- Continue to enforce the current hateful conduct policies prohibiting the targeted misgendering or deadnaming of transgender individuals. In addition, Twitter must uphold the company's stated commitment to enforce its existing prohibition against the use of the term “groomer” and other such hate-driven slurs that falsely, baselessly and maliciously characterize LGBTQ+ people, allies and medical professionals who help them as pedophiles. These are clear invitations to harassment and violence that violate Twitter's hateful conduct policy.

Already, companies such as General Mills have paused their advertising on the platform until user safety can be assured. As a corporate leader and company that has a strong investment in brand safety, Procter and Gamble should cease advertising on Twitter until Elon Musk meets these demands and adheres to the promises he made to ensure that Twitter is a welcoming platform.

Thank you.

Sincerely,
[your name will go here]

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